First don't get me wrong! I love Macy's! I have been shopping at Macy's for over 40 years! Of course most of the stores I shopped at were not called Macy's but they have cornered the market by buying everything that competed against them!
I HAD TWO FILENE'S CREDIT CARDS. I REALLY LOVED FILENE'S, BUT MACY'S MUST OF BEEN AFRAID OF FILENE'S! i NEVER WAS ASKED 12 TIMES AS I WALKED THROUGHPUT FILENE'S IF I WANTED A CREDIT CARD! I JUST LIKED THEM SO I HAD TWO!
I spend my life telling corporations and government that if you focus on quality products and great customer service all of the other needs resolve themselves. If customers love the store and you do a great job with the customer, you don;t have to ask they will open credit cards and do what it takes to be part of the family!
I used to be a BLACK DIAMOND card holder! Spending 6-10k a year at Macy; not because I was asked if I needed another card, but because I loved Macy's. Well recently I am getting upset that the focus seems to be "do you have a card" rather then providing a quality product and exceptional service, or you're treated different. I even had someone recently tell me to hurry up, they had things to do!
Macy's should remember that yes they have been here since the I" I love Lucy show"! But so was Grant's the then largest US chain! They are gone! Then came Aime's and they are gone, Kmart followed and they are hanging by a thread! Walmart is having it's challenges and unless Macy's changes their behavior they too will go the way of the dinosaur!
MACY'S STOP WHORING CREDIT CARDS AND GO BACK TO BASICS. QUALITY SERVICE AND PRICE!
Chat soon
Retired Director of Quality Engineering
Dr Q
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